SEO · AEO · GEO · AIO Organic growth agency, Mumbai
We get you ranked and recommended. You close the deals.
Search is now two places: Google's results and the AI answer above them. Awdiz Growth Labs runs SEO, answer engine optimization and generative engine optimization as one system, measured against the enquiries it brings in, not the traffic it reports.
Vashi and Bandra, Mumbai · Working with brands across India
Illustrative answer
The short answer
Awdiz Growth Labs is an organic growth agency in Mumbai that gets brands ranked on Google and named inside AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. It runs SEO, AEO, GEO and AIO as one programme, proves its method on its own site first, and reports on qualified enquiries, not vanity traffic.
★ The shift is happening
Most businesses are invisible in AI answers.
Your buyers no longer scan ten links. They ask an assistant for a recommendation, read one answer and act on it. Ranking on page one still matters, because models read from pages that rank. But the shortlist is now written inside the answer.
Only one brand gets the recommendation. Everyone else gets nothing.
The problem
Why most SEO spend stalls after month three.
One channel carries everything
Rankings alone used to be enough. Now buyers research on Google, ask ChatGPT, check reviews and scroll Instagram. A plan that lives in one place stalls the moment that place changes.
Vendors work in silos
An SEO agency, an ads agency, a web freelancer and a social team each hit their own numbers. Nobody owns what happens between a search and an enquiry, so every report looks green while leads stay flat.
Traffic gets reported as success
Impressions, sessions and keyword counts fill the monthly deck. Sales picks up the phone, finds nobody serious and stops trusting marketing. What matters is qualified enquiries and the revenue behind them.
Scaling before the base is ready
Blogs get written before the entity, schema, tracking and pricing pages exist. Three months later nobody can say what worked, AI models still can't describe the brand, and the budget gets cut.
THE WORK BEHIND THE WORDS
Built to move fast.
Engineered to lead.
Different businesses. Different buying decisions. Click a name to see the outcome that mattered.
Reported AI-feature impressions · 6 months
Awdiz
Our own website is the first place we put the search approach to work. The supplied six-month result gives us a concrete starting point for discussing the method.
Reported local ranking in 12 months
Kings Property
A property business starting without a search presence. The objective: become discoverable to people looking for property in its market.
Reported organic orders per week
PC Customizer
An online custom-PC business moving from no search orders to a repeatable flow of orders from organic discovery.
Reported daily booking enquiry
Wedding photography
A portfolio website that previously generated no booking calls. The supplied result centers on a business conversation that starts through search.
Results carried over from the supplied Awdiz case studies. Outcomes are specific to each project.
The Awdiz AI Lab · rank-1 machine
Every part tuned to keep you #1.
Twelve components, one machine. Scroll to see what runs inside every Growth Labs engagement.
SEARCH IS BECOMING A CONVERSATION
Be easy to find.
Worth including.
Buyers move between search results, AI answers and people they trust. Give each of those places a clear, credible version of your business.
CHECK MY AI VISIBILITY↗Get discovered.
Help the right pages compete in relevant search results.
Answer clearly.
Structure helpful responses to real buyer questions.
Become a useful source.
Improve the content and brand signals used in generated answers.
Build Google AI visibility.
Support discoverability in AI Overviews and AI Mode.
How we build organic pipeline
Every stage of search needs a different skill.
No base yet? We build it first. At the top, we make you findable and quotable. In the middle, we make you the safe choice when buyers compare. At the bottom, we turn that intent into enquiries. Pick a stage to see what we run and what we measure.
Your search funnel · click a stage
Revenue your team closes
The Awdiz search loop
One connected system
How Growth Labs turns search into a pipeline that compounds.
Five connected layers. Clear ownership at every step. What converts informs what we build next.
- Brand facts
- Keyword & prompt map
- Pricing & offer pages
- Schema & entity
- GA4 + Search Console + CRM
- AI bot access
Inside this layer
BEFORE THE FUNNEL
Make the business easy to understand.
Define the audience, offer and measurement before increasing activity. Align service pages and CRM stages around a shared definition of a good enquiry.
- SEO
- AEO
- GEO & AIO
- Location pages
- Google Business Profile
- YouTube & LinkedIn
Inside this layer
TOP OF FUNNEL
Be present before the shortlist is made.
Connect search, AI answers, useful content and the channels your customers use to discover a solution. Focus on relevant attention.
- Reviews & ratings
- Listicles & directories
- Digital PR
- Reddit & Quora
- Case studies
- Comparison pages
Inside this layer
MIDDLE OF FUNNEL
Give the right buyers a reason to stay.
Help people compare options, understand your expertise and see the fit. For account-based programmes, build content around the needs of the buying committee.
- Landing pages & CRO
- WhatsApp handoff
- Speed to lead
- Retargeting ads
- Call tracking
- Revenue & insights
Inside this layer
BOTTOM OF FUNNEL
Make the next step feel obvious.
Remove friction from the moments that matter: an enquiry, a demo request or a purchase. Connect those actions to a timely handoff.
- Lead quality
- Opportunity value
- Sales feedback
- Content refreshes
- Experiment priorities
- Next growth cycle ↗
Inside this layer
AFTER THE CONVERSION
Make every result teach the next move.
Review lead quality, sales feedback and revenue alongside traffic. Use the learning to improve targeting, content and the next test.
Research → Publish → Build trust → Convert → Learn → Repeat
One system. Six growth engines.
Each channel runs inside one coordinated programme and is measured against enquiries. Strategists set the direction; AI tools handle research, monitoring and first drafts; people approve everything that goes live.
Full stack
Everything you need to grow online, under one roof.
Built around your industry and your funnel stage. Pay only for the services you need.
SEO services
Technical, on-page, local and authority SEO that turns rankings into qualified enquiries, not vanity traffic.
What’s included
Search strategy. Keyword and competitor research, search-intent mapping, topic clusters and a clear content plan.
Technical SEO. Crawl and indexation checks, site architecture, internal linking, relevant schema and performance improvements.
Scale useful pages. Plan service, location, product and comparison pages around real information needs. Each page needs unique value.
Discuss this service ↗AI SEO · GEO & AEO
Get found, understood and cited in Google AI Overviews, ChatGPT, Gemini and Perplexity.
What’s included
Prompt & answer research. Identify the questions buyers ask, review the sources cited and find gaps in your current coverage.
Entity & citation work. Keep organization and service facts consistent. Strengthen answer-ready content and credible corroboration.
Visibility review. Track a defined prompt set, source inclusion and brand mentions. Review trends alongside search and referral data.
Discuss this service ↗Conversion rate optimization
Turn more of the visitors you already have into leads, calls and WhatsApp conversations.
What’s included
Journey review. Use analytics, behaviour signals and customer feedback to identify friction in the buying journey.
Landing pages & forms. Improve page hierarchy, evidence, calls to action and the enquiry or checkout experience.
Testing & learning. Prioritize hypotheses, run suitable tests and measure changes against agreed conversion goals.
Discuss this service ↗Paid search & ads
Google, YouTube, Meta and LinkedIn campaigns run with disciplined cost per lead.
What’s included
Search & shopping. Map high-intent searches to useful ads and relevant service or product pages.
Video & social campaigns. Plan YouTube, Meta and LinkedIn campaigns for the audience, message and business objective.
Budget & performance. Agree the conversion definition, review lead or order quality and adjust spend using the evidence.
Discuss this service ↗Website design & development
Fast, mobile-first, schema-ready websites and landing pages built to convert.
What’s included
Experience & design. Define the page journey, information hierarchy, visual system and clear paths to action.
Development. Build responsive pages with accessible interactions, performance care and maintainable components.
Search-ready launch. Check metadata, indexation, structured data, redirects and measurement before release.
Discuss this service ↗Website analytics
GA4, Search Console and Looker Studio dashboards so every rupee is accounted for.
What’s included
Measurement plan. Define meaningful events, conversions, lead stages and the source data needed to evaluate them.
Implementation. Connect GA4, Tag Manager, Search Console and available CRM data within the agreed scope.
Decision dashboards. Bring rankings, AI visibility, engagement and enquiries together, with context and next actions.
Discuss this service ↗Social media marketing
Instagram, LinkedIn and YouTube programmes that build audience and branded search.
What’s included
Social content. Build Instagram, Facebook, LinkedIn and YouTube plans around the customer and channel.
Expertise & community. Support useful, transparent contributions, executive content and genuine audience conversations.
Video discovery. Improve titles, descriptions, chapters and supporting text so useful videos are easier to discover.
Discuss this service ↗Growth consulting
Audits and a data-backed plan for your industry and funnel stage, with clear owners.
What’s included
Business & market review. Understand the audience, competition, proposition and the commercial outcome you want.
Growth audit. Review search, content, paid media, site experience and measurement to identify constraints.
Roadmap & priorities. Agree the sequence, owners, deliverables and measures. Add specialist services where the scope needs them.
Discuss this service ↗Also explore
Built for how your buyers search.
B2B SaaS & AI
Use-case content, buying-committee research and qualified demo journeys.
Technology & consulting
Communicate complex expertise and support a longer evaluation process.
Cybersecurity
Build clear explanations and credible proof for demanding buyers.
Healthcare IT
Make specialized information easier for professional buyers to evaluate.
Working in another specialist market? +
We can scope a discovery conversation for supply chain and logistics tech, legal and procurement tech, higher education, or Web3 businesses. Channel selection and claims need to fit the market.
DISCUSS MY INDUSTRY↗Our own site, awdiz.in. Google Search Console and Ahrefs, August 2026. How we measure every number ↗
Case files
What we did, and what it moved.
About Awdiz Institute
Awdiz trains freshers and working professionals in networking, cloud, cyber security, data and digital marketing from its Mumbai and Navi Mumbai centres. It competes for "IT training institute in Mumbai" and a few hundred related searches, one of the most crowded and spam-heavy categories in Indian search.
The problem
A crowded, spam-heavy category
Dozens of institutes and listing sites chase the same course searches, many with aggressive link tactics. Rankings that weren't defended slipped.
Buyers started asking AI first
Students and parents began asking assistants which institute to pick. Ranking on Google no longer guaranteed being named in the answer.
What we did
- One clean entity. A single, consistent description of who Awdiz is, what it teaches and where, repeated everywhere it's listed.
- Exhaustive schema. Structured data across course, organisation and FAQ pages so machines read the facts directly.
- Answer-shaped course pages. Every service page rewritten with clear definitions, details and dated proof.
- Published fees. Prices stated plainly, because AI can't recommend what it can't read.
- A decade of corroboration. Consistent facts across review platforms, directories and press.
Results
Lesson: publishing facts plainly, such as fees, locations and outcomes, is what lets AI quote you.
See how we measured this ↗About Kings Property
A property business helping buyers discover homes in its local market.
The starting point
No established search presence for a property business in Navi Mumbai.
The focus
Local discovery: connect the business with people researching property in its market.
The reported result
What this tells us: A visibility outcome that can be examined by keyword, location and time period. The next commercial questions are enquiry quality and conversion.
Figures supplied in the existing case study. Results vary by project.
View measurement notes ↗Discuss a similar challenge ↗About PC Customizer
An online custom-PC business connecting product research with purchases.
The starting point
No orders arriving through organic search for the custom-PC store.
The focus
Commercial search intent: connect people researching custom PC builds with the store.
The reported result
What this tells us: An order-based outcome. The next commercial questions are margin, customer acquisition cost and the consistency of those orders.
Figures supplied in the existing case study. Results vary by project.
View measurement notes ↗Discuss a similar challenge ↗THE HUMAN PART OF AI-POWERED GROWTH
People set the direction.
Technology helps us move.
A disciplined workflow: clear inputs, useful automation, human review and a visible next step.
Build the brief.
Bring brand facts, customer needs, competitors, proof and tone into one working context.
BRAND · AUDIENCE · EVIDENCERead the baseline.
Review the site, rankings, answer visibility and available enquiry data before deciding priorities.
SEARCH · CONTENT · CONVERSIONSChoose the work.
Prioritize the gaps that matter. Give each action an owner, deliverable and review point.
PRIORITIES · OWNERS · SCOPECreate. Check. Publish.
Use suitable tools to support research and production, with people responsible for accuracy and approval.
RESEARCH · EXECUTION · REVIEWReview the outcome.
Connect what changed with what happened next. Use the result to set the next cycle of work.
VISIBILITY · ENQUIRIES · LEARNINGTHE TOOLKIT
Connected by purpose.
Chosen for your project.
Research, AI visibility, delivery and measurement — a practical stack around an agreed scope.
Search Console
Search performance
Ahrefs
Authority research
Semrush
Demand research
Screaming Frog
Technical crawling
Bing Webmaster Tools
Citation reporting
Search Console
Generative AI impressions
Prompt-set reviews
Answer monitoring
Source analysis
Citation context
Schema.org
Entity vocabulary
WordPress
Content operations
Headless CMS
Structured publishing
Editorial review
Human accountability
Google Analytics 4
Events & acquisition
Looker Studio
Decision dashboards
Microsoft Clarity
Behaviour insights
n8n / CRM
Approved workflows
The toolkit is selected around your goals, existing systems and agreed scope.
THE SCORECARD
A clear line
from activity
to outcomes.
Agree what matters before the work starts. Read each metric in context, with the next action alongside it.
SEE WHERE MY GROWTH STANDS↗Hover over a metric to see an exampleTap a metric to see an example
Search visibility
Relevant rankings, impressions and clicks.
AI answer presence
Tracked mentions, citations and the sources used.
Qualified enquiries
Fit and intent, alongside enquiry volume.
Conversion quality
Useful actions, meetings held and opportunity creation.
Commercial impact
Pipeline or orders, using the data your business can share.
Pricing
One managed system for organic growth.
Strategy, execution, AI visibility tracking and full-funnel reporting in one monthly engagement. Prices are published because AI can't recommend what it can't read.
Starting at
₹75,000/month
For one city and one service line that needs to start showing up in AI answers.
Core capabilities
- SEO strategy
- GEO / AEO strategy
- Technical SEO and schema
- AI visibility and citation tracking
- Entity and knowledge-graph work
- Pipeline-linked reporting
Execution capacity
- 4 to 8+ answer-ready pages a month
- 75 to 250+ prompts tracked
- 2 to 6 AI engines, weekly runs
- Digital PR placements on Growth and up
- Review-surface management
Support and strategy
- A named strategist on WhatsApp
- Monthly report with six metrics
- Quarterly review on Authority
Prices exclude GST. A one-off GEO audit is ₹45,000, credited against your first month if you continue. Minimum engagement is 6 months.
Words we agree on first
Same words, same meaning.
Reports only help when marketing, sales and leadership read them the same way. These are the definitions we agree with every client before work starts.
- AI citation
- Your page shown as a linked source inside an AI answer.
- Brand mention
- Your brand named in an AI answer, with or without a link.
- Citation rate
- The share of tracked prompts where an engine cites your site.
- Mention share
- How often you're named when an engine lists providers, compared with named competitors.
- AI-feature impressions
- Times you appeared inside Google AI Overviews or AI Mode, from Search Console.
- Entity
- The single, consistent description of your business that search engines and AI models recognise.
- Qualified enquiry
- A call, form or WhatsApp chat from a buyer who fits your offer and has a real need.
- Sourced enquiry
- An enquiry whose first touch came from organic search or an AI answer.
- Branded search lift
- The rise in people searching your name after seeing you in answers.
- Organic pipeline
- The value of open, qualified opportunities that started from search.
- Revenue pipeline
- The value of open, qualified sales opportunities recorded in the CRM.
- Pipeline generation
- The work that creates qualified opportunities, from discovery through conversation and conversion.
- Full funnel
- The complete buying journey, including foundations, discovery, evaluation, action and follow-up.
- MQL
- A marketing-qualified lead: a contact meeting agreed fit and engagement criteria before sales qualification.
- SQL
- A sales-qualified lead: a contact accepted by sales after confirming relevant fit and interest.
- Qualified meeting
- A held conversation with an appropriate buyer who has a relevant need or project.
- Opportunity
- A potential deal entered into the CRM with a defined stage, value and expected timing.
- Sourced pipeline
- Opportunities attributed to the activity that created the first qualified conversation, under agreed rules.
- Influenced pipeline
- Opportunities where a programme made a meaningful contribution, under agreed attribution rules.
- Pipeline coverage
- Open pipeline value divided by the revenue target for the relevant period.
- Win rate
- The share of opportunities won, using a consistently defined group of deals.
- Sales cycle
- The elapsed time between an agreed starting point and a closed sale.
- AI citation share
- How often a brand or domain is cited within a defined set of monitored prompts and observations.
- Conversion rate
- The proportion of a defined audience completing the action being measured.
Why Awdiz Growth Labs
A search team that also trains search professionals.
Our own site is the case study
119K AI-feature impressions in six months and 100+ keywords at #1 in India. We walk you through the raw Search Console account on the call.
We publish prices and limits
Retainers are on this page. We don't guarantee rankings or citations, and we say so before you sign.
We teach this, so we can't fake it
Our SEO, AI and prompt-engineering courses are taught by the team that runs client programmes. 3,000+ professionals trained since 2013.
You talk to the practitioner
No account-manager relay. The strategist doing your work is on the call and on WhatsApp.
TRY A BUYER’S QUESTION
What does AI
say about
your brand?
Build a few questions your buyers might ask. Open them in an answer engine and inspect the response yourself.
This builds prompts in your browser. It does not run a live audit or send us your details.
FAQs
What is GEO and AEO, and how is it different from SEO?
SEO earns rankings on Google's results. AEO (answer engine optimization) earns the direct answer in snippets, People Also Ask and voice. GEO (generative engine optimization) earns citations inside AI answers from ChatGPT, Gemini, Perplexity and Google AI Mode. They share a foundation, so we run them as one programme.
What is AIO?
AIO is optimization for Google's AI Overviews and AI Mode. It needs pages that rank, answer clearly and are trusted. We measure it with the Generative AI features report in Google Search Console.
What does "search everywhere" mean for my brand?
Buyers research on Google, AI assistants, YouTube, Reddit, review sites and social. Search everywhere means your facts, proof and offer show up consistently in all of those places, not just on your website.
Do you use AI to do the work?
We use AI tools for research, monitoring and first drafts. A strategist sets the direction and an editor approves everything that goes live. Nothing is published unchecked.
How do you tie organic growth to enquiries?
We connect Google Search Console, GA4 and your CRM, then trace calls, forms and WhatsApp chats back to the page or AI answer that started them. Reports lead with qualified enquiries, not traffic.
How do you get a brand cited in ChatGPT and Perplexity?
We make your entity unambiguous, rewrite key pages into answer-ready formats, add full schema, let AI crawlers in, and place the same verifiable facts on directories, review sites, publications and community threads that models already trust.
How much does it cost?
Retainers start at ₹75,000 a month, with Growth at ₹1,25,000 and Authority from ₹2,50,000. A one-off audit is ₹45,000 and is credited against your first month. Prices exclude GST and the minimum engagement is 6 months.
Can you guarantee a #1 ranking or an AI citation?
No. AI answers vary from run to run and nobody controls Google's results. We report trends on a fixed prompt set every week, show the sources behind each answer and explain what moved.
How is this different from a traditional SEO agency?
A traditional agency reports rankings and traffic. We run SEO, AI search, authority and conversion as one system, prove it on our own site first, publish our prices and measure success in qualified enquiries.
How do you connect search work with revenue?
Start with agreed conversion events and lead stages. Review search and AI visibility alongside enquiries, qualification, opportunities or orders, using the data available from your website and CRM.
Does AI do the work without human review?
No. People remain responsible for strategy, accuracy and approvals. AI and automation can support suitable research, production and monitoring tasks within the agreed workflow.
Do we need a complete website rebuild?
Not always. An audit may identify a few pages or technical changes with a clearer priority. A rebuild is a separate scope when the existing site cannot support the agreed goals.
Can you work with our existing team?
Yes. We can define responsibilities alongside your marketing, sales or development team. The aim is a clear owner for each workstream and handoff.
What happens after I submit the form?
The current form prepares your brief and opens WhatsApp. Review the message and tap Send to contact the team.
Is your brand cited by AI?
Tell us about your site. We'll show you where you stand on Google and inside AI answers, and what it takes to turn search into enquiries.
- Vashi, Navi Mumbai
- Bandra, Mumbai
Explore Awdiz with your preferred AI engine