Methodology

How we measure every number.

Every result on this site points here. Each entry names the client, the date window, the sample and the tool it was measured with.

We sell rankings and AI citations, and both are earned with sources that are attributable, dated and specific. We hold our own numbers to the same standard. If you find a figure on this site that doesn't match an entry below, tell us and we'll correct it or take it down.

Awdiz Institute (our own site, awdiz.in)

Industry: IT training institute, Mumbai and Navi Mumbai. This is our own domain, in one of the most competitive categories in Indian search.
Window: AI feature impressions: the six months to August 2026, with the daily trend read from 18 May to 20 Jul 2026. Clicks, impressions and CTR: the last 28 days, read in August 2026. Ahrefs figures: read in August 2026.
Sample: The whole awdiz.in Search Console property, meaning every query it appears for, not a selected keyword set. 705 organic keywords tracked in Ahrefs.
Measurement: Google Search Console: the Generative AI features report (AI Overviews and AI Mode) and the Performance report. Ahrefs for ranking keywords, referring domains, Domain Rating and estimated organic traffic.
Attribution: Our own site. We walk prospects through the raw Search Console account on the audit call.

Every figure we quote from this engagement

119K	AI-feature impressions	Impressions inside Google AI Overviews and AI Mode over six months, from Search Console's Generative AI features report
~1,100 → 1,600+	AI-feature impressions per day	Roughly 1,100 a day in May 2026 to consistently above 1,600 a day by late July 2026
100+	Keywords at #1 in India	Out of 705 ranking keywords, Ahrefs, August 2026
5,520	Google clicks	Last 28 days, Search Console, August 2026
301K	Google impressions	Same 28 days, Search Console
1.8%	Average CTR	Same 28 days, Search Console
728 (+184)	Referring domains	Ahrefs, August 2026; +184 over the period, with no paid placements
43	Domain Rating	Ahrefs, August 2026
6.1K (+1.3K)	Monthly organic traffic	Ahrefs estimate, August 2026. This is a modelled estimate, not measured visits.

Kings Property

Industry: Real estate developer, Navi Mumbai
Window: 12 months add start and end dates
Sample: add the local keywords or search terms tracked
Measurement: add the tool, e.g. Google Search Console, a rank tracker, or a signed-out local search
Attribution: confirm the client agreed to be named on the record

Every figure we quote from this engagement

0 → #1

Local ranking

From no search presence to the top local position in 12 months add the query and the date it was read

Mumbai wedding photographer

Industry: Wedding photography, Mumbai
Window: add start and end dates
Sample: add what was tracked
Measurement: add the source, e.g. Google Business Profile calls, call tracking or the client's booking log
Attribution: Anonymised. We'll name the client here if and when they clear us to.

Every figure we quote from this engagement

1 call / day

Booking calls from search

A steady daily booking call from a portfolio site that previously brought none add how calls were counted and over which period

⁴

PC Customizer

Industry: E-commerce, custom PC builds, India
Window: add start and end dates
Sample: add what was tracked
Measurement: add the source, e.g. store order reports filtered to organic search, or GA4
Attribution: confirm the client agreed to be named on the record

Every figure we quote from this engagement

0 → 5–6 / week

Orders from organic search

From zero to 5 to 6 orders a week driven by organic search for custom PC builds add the reporting period

What we don't claim

These are a handful of engagements, not a study. They are not a promise of what your brand will see, and the sample is far too small to generalise from.
AI referral traffic depends on the engine passing a referrer. Some don't, so real AI-driven traffic is more likely undercounted than overcounted.
AI answers change from one run to the next. We re-run the same prompts on a fixed schedule to reduce that noise, not to remove it.
Ahrefs traffic figures are modelled estimates. Search Console figures are Google's own reporting for the property.
Growth in rankings, clicks and impressions lines up with the engagement window. We don't claim our work is the only cause.

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